05 / 15Global expansion
Country-by-country plan
Global expansion should not mean opening offices everywhere. The recommended model is hub-and-spoke: Europe as the credibility and technical base, the United States as the largest commercial growth engine, Singapore as the APAC command point, and India/Eastern Europe as carefully managed talent and research leverage. Local partners should precede local payroll in most countries.
Americas
| Country | Role | Opportunity | Regulatory drivers | Recommended move | Potential |
|---|---|---|---|---|---|
| United States | Tier 1 launch market | Highest pricing, largest enterprise budget, strongest platform valuation potential. Technology, finance, healthcare, SaaS, defense-adjacent, critical infrastructure. | SOC2, HIPAA, GLBA, SEC cyber disclosure, CMMC, FedRAMP-adjacent, state privacy laws. | Open a US GTM entity early; hire senior US sales; sell red team + IAM + AI security programs; attach Portal to every enterprise client. | Critical |
| Canada | Strategic adjacent | Strong enterprise security demand, government and financial services. | PIPEDA, provincial privacy, financial-sector guidance, CI expectations. | Partner-led entry from US/EU credibility; prioritize Toronto, Ottawa, Vancouver, Montreal. | High |
| Mexico | Selective partner | Enterprise groups, manufacturing, financial services, nearshore tech ops; pricing below US. | Federal data protection, sectoral regulation, supply-chain assurance. | Channel partners and regional MSSPs; avoid heavy direct cost early. | Medium |
| Brazil | Long-term LATAM anchor | Largest LATAM economy; strong finance/tech market; local partners required. | LGPD, banking requirements, CI concerns. | Enter through strategic partners after US proof; threat intel, managed services, cloud/IAM programs. | Medium-high |
| Chile | Regulated-market entry | Stable environment; financial, mining, energy. | Data protection modernization, sectoral cybersecurity expectations. | Project-based entry; focus on mining, energy, finance. | Medium |
Region · Europe
Credibility & technical base. NIS2, DORA, critical infrastructure — sell managed testing, IAM programs and threat intel.
Region · APAC
Singapore-led alliances. Partner-first until commercial signal justifies a hub. India/EE for research and talent leverage.
Region · US
Largest commercial engine. Open GTM entity early, hire senior US sales, attach Portal to every enterprise client.